Connected by Design

Ebook

In a world of fierce global competition and rapid technological change, traditional strategies for gaining market share and achieving efficiencies no longer yield the returns they once did. How can companies drive consumer preference and secure sustainable growth in this digital, social, and mobile age?

The answer is through functional integration. Some of the world’s most highly valued companies—including Amazon, Apple, and Google—have harnessed this new business model to build highly interactive ecosystems of interrelated products and digital services, gaining new levels of customer engagement. Functional integration offers forward-looking brands a unique competitive edge by using transformative digital technologies to deliver high-value customer experiences, generate repeat business, and unlock lucrative new business-to-business revenue streams.

Connected by Design is the first book to show business leaders and marketers exactly how to use functional integration to achieve transformative growth within any type of company. Based on R/GA’s pioneering work with firms at the forefront of functional integration, Barry Wacksman and Chris Stutzman identify seven principles companies must follow in order to create and deliver new value for customers and capture new revenues. Connected by Design explains how functional integration drove the transformation of market-leading companies as diverse as Nike, General Motors, McCormick & Co., and Activision to establish authentic brand relationships with their customers, enter new categories, and develop new sources of income. With Connected by Design, any company can leverage technological disruption to redefine its mission and foster greater brand loyalty and engagement.

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Connected By Design


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Author by : Barry Wacksman
Languange Used : en
Release Date : 2014-04-28
Publisher by : John Wiley & Sons

In a world of fierce global competition and rapid technological change, traditional strategies for gaining mar

Bob Greenberg Selects


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Author by : Cooper-Hewitt Museum
Languange Used : en
Release Date : 2018
Publisher by :

Connected


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Languange Used : en
Release Date : 2009-09-28
Publisher by : Little, Brown

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Social Business By Design


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Author by : Dion Hinchcliffe
Languange Used : en
Release Date : 2012-05-01
Publisher by : John Wiley & Sons

"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how

Frontier City


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Author by : Shawn Micallef
Languange Used : en
Release Date : 2017-02-07
Publisher by : Signal

Toronto is emerging from an identity crisis into a glorious new era. It began as a series of reports from the

Advertising By Design


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Author by : Robin Landa
Languange Used : en
Release Date : 2016-11-02
Publisher by : John Wiley & Sons

A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehe

Human By Design


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Author by : Gregg Braden
Languange Used : en
Release Date : 2017-10-10
Publisher by : Hay House, Inc

Human by Design invites you on a journey beyond Darwin’s theory of evolution, beginning wit

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