Friction: Passion Brands in the Age of Disruption

COMPUTERS / General



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues…

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Friction


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Author by : Jeff Rosenblum
Languange Used : en
Release Date : 2017-11-14
Publisher by : powerHouse Books

Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upst

Friction


Download Now Read Online

Author by : Jeff Rosenblum
Languange Used : en
Release Date : 2017
Publisher by : powerHouse Books

Advertising is one of the world's most glamorised industries. Hundreds of books, movies and TV shows are devot

Friction Is Fiction The Future Of Content Media And Business Black And White Edition


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Author by : Gerd Leonhard
Languange Used : en
Release Date : 2010-05-06
Publisher by : Lulu.com

Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content

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Author by : Dave Logan
Languange Used : en
Release Date : 2009-10-13
Publisher by : Harper Collins

“Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned abou

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Author by : Brad Stone
Languange Used : en
Release Date : 2013-10-15
Publisher by : Little, Brown

"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon o

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Author by : Carol Tavris
Languange Used : en
Release Date : 2008-05-05
Publisher by : Houghton Mifflin Harcourt

“Entertaining, illuminating and—when you recognize yourself in the stories it tells—mortifying.” —Wa

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Author by : Mario Natarelli
Languange Used : en
Release Date : 2017-10-23
Publisher by : Hatherleigh Press

From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the com

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