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The New Rules Of Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2009
Publisher by : John Wiley & Sons

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and

The New Rules Of Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2017-07-31
Publisher by : John Wiley & Sons

Methods of buying are changing rapidly-- and the rules of marketing and public relations need to change along with them. Social media, real-time marketing and other online techniques must supplement y

The New Rules Of Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2007-06-04
Publisher by : John Wiley & Sons

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web–based communication offers your business. Finally, you can speak directly to customers and buyers, e

The New Rules Of Sales And Service


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2016-06-14
Publisher by : John Wiley & Sons

The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers

Real Time Marketing And Pr


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2011-12-01
Publisher by : John Wiley & Sons

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on y

Marketing Lessons From The Grateful Dead


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Author by : David Meerman Scott
Languange Used : en
Release Date : 2010-08-02
Publisher by : John Wiley & Sons

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailin